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About Us

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Proudly Serving the
Bay Area for

70+

Years
ABOUT US

A Legacy of Excellence Since 1953

Blaze has built a legacy of excellence since 1953 as a family-owned hearth shop in San Francisco. Serving Northern California, including San Francisco, Marin, San Mateo, Walnut Creek, Santa Rosa, San Jose, and Los Altos, we offer expert consultation, custom design, full installation, and dedicated after-sales support. Our showrooms feature live-burning displays, helping customers make informed choices. We provide modern, energy-efficient fireplaces that blend cutting-edge technology with style and comfort. Owner Bruce Weitzman’s hands-on approach ensures personalized service from selection to installation. Blaze – Northern California’s trusted fireplace expert and provider for homeowners, builders, and designers since 1953. We pride ourselves on delivering high-quality products and services.

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Our Mission

Excellence in Every Flame

  • Deliver exceptional products and services.
  • Provide superior customer support before and after the sale.
  • Offer personalized, in-depth consultations.
  • Maintain a focus on innovation and craftsmanship.

Solutions

Getting Started with Blaze

For Architects & Designers

Partner with us for expert guidance, specs, and seamless integration. Schedule a meeting to explore design solutions.

For Homeowners

Upgrade your home effortlessly! Book a consultation, choose your perfect fireplace, and let us handle the installation.

For Existing Customers

At Blaze, your satisfaction comes first—enjoy expert support and easy online service requests, exclusively for existing Blaze customers.

Getting Started with Blaze

Blaze offers a complete process to make your purchase a pleasant experience. Our goal is to respectfully earn your business and keep it.
We do this by offering you personalized shopping experiences, expert design guidance, fair pricing, full-service installations and support for years to come. Simply put, we treat you the way we’d like to be treated.

What We Offer:

  • Selection Process
  • Installation
  • Start-Up Visit
  • Ongoing Support
Schedule A Consultation

For Architects & Designers

Blaze offers designers and architects innovative fireplace solutions with technical specifications, design insights, and tailored product recommendations. Schedule a consultation to explore our materials, venting options, and customization features, ensuring seamless integration for both residential and commercial projects.

What We Offer:

  • Technical specs and CAD files
  • Design consultations for seamless integration
  • Product samples and showroom visits
Schedule A Virtual Collaboration with Blaze

For Homeowners

Transform your home with a Blaze fireplace, built for beauty and efficiency. Our team will guide you from product selection to expert installation, ensuring a hassle-free experience. Whether you’re remodeling or adding a fireplace for the first time, we offer personalized solutions to match your style and needs.

How It Works:

  • Get a custom consultation and estimate
  • Choose your perfect fireplace with expert guidance
  • Enjoy professional installation and setup
Schedule A Virtual Consultation

For Existing Customers

Already a Blaze customer? We’re here to keep your fireplace in top shape with exclusive maintenance, troubleshooting, and upgrades.
Our priority is supporting our valued clients with ongoing care to ensure your fireplace continues to perform beautifully. 🔧 Schedule a Service Appointment

Our Support Includes:

  • Routine maintenance and inspections
  • Troubleshooting and repairs
  • Product upgrades and enhancements
Schedule A Service

Solutions

Getting Started with Blaze

Getting Started with Blaze

Blaze offers a complete process to make your purchase a pleasant experience. Our goal is to respectfully earn your business and keep it.
We do this by offering you personalized shopping experiences, expert design guidance, fair pricing, full-service installations and support for years to come. Simply put, we treat you the way we’d like to be treated.

What We Offer:

  • Selection Process
  • Installation
  • Start-Up Visit
  • Services
Schedule A Consultation

For Architects & Designers

Partner with us for expert guidance, specs, and seamless integration. Schedule a meeting to explore design solutions.

For Architects & Designers

Blaze offers designers and architects innovative fireplace solutions with technical specifications, design insights, and tailored product recommendations. Schedule a consultation to explore our materials, venting options, and customization features, ensuring seamless integration for both residential and commercial projects.

What We Offer:

  • Technical specs and CAD files
  • Design consultations for seamless integration
  • Product samples and showroom visits
Schedule A Virtual Meeting with Blaze

For Homeowners

Upgrade your home effortlessly! Book a consultation, choose your perfect fireplace, and let us handle the installation.

For Homeowners

Transform your home with a Blaze fireplace, built for beauty and efficiency. Our team will guide you from product selection to expert installation, ensuring a hassle-free experience. Whether you’re remodeling or adding a fireplace for the first time, we offer personalized solutions to match your style and needs.

How It Works:

  • Get a custom consultation and estimate
  • Choose your perfect fireplace with expert guidance
  • Enjoy professional installation and setup
Schedule A Virtual Consultation

For Existing Customers

At Blaze, your satisfaction comes first—enjoy expert support and easy online service requests, exclusively for existing Blaze customers.

For Existing Customers

Already a Blaze customer? We’re here to keep your fireplace in top shape with exclusive maintenance, troubleshooting, and upgrades.
Our priority is supporting our valued clients with ongoing care to ensure your fireplace continues to perform beautifully.

Our Support Includes:

  • Routine maintenance and inspections
  • Troubleshooting and repairs
  • Product upgrades and enhancements
Schedule A Service
How We Work

Expert Guidance & Care

Personalized Service, Expert Design, Fair Pricing & Full Support – The Way You Deserve

Selection Process

Personalized guidance to choose the right fireplace.
See Details

Installation

Expert installation by certified in-house professional.
See Details

Start-Up Visit

Setup assistance and maintenance tips for new installations.
See Details

Ongoing Support

Dedicated service department for post-purchase needs and consultation.
See Details
Schedule A Service
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Commercial CCTV System

Teachings of the great explorer of the truth, the master-builder of human happiness.

Service Details
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Office & Industrial Security

Teachings of the great explorer of the truth, the master-builder of human happiness.

Service Details
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School & Hospital Security

Teachings of the great explorer of the truth, the master-builder of human happiness.

Service Details
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School & Hospital Security

Teachings of the great explorer of the truth, the master-builder of human happiness.

Service Details
From Vision to Reality

Come Visit Our Showrooms / Design Centers

Visit Our Showrooms & Design Centers – Where You’ll Find Personalized Service, Expert Design, Fair Prices, and the Support You Deserve

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History

A Legacy of Craftsmanship and Innovation

Founded in San Francisco in 1953, Blaze has been the Bay Area’s premier hearth shop for over seven decades. As the fireplace industry has evolved, longtime owner Bruce Weitzman has led the way—adapting to innovation, embracing modern design, and delivering unmatched expertise where others have fallen behind.

Serving Northern California with Unmatched Quality

With multiple locations, Blaze proudly serves homeowners, architects, and builders across San Francisco, San Mateo, Hillsborough, Burlingame, Marin, Walnut Creek, Santa Rosa, San Jose, Los Altos, Portola Valley, Woodside, Oakland, and beyond. Our expertise extends to:

  • Custom & Single-Family Homes
  • Multi-Residential Developments
  • Commercial & Hospitality Projects

Discover. Engage. Enjoy.

Our designer showrooms offer an unparalleled opportunity to see working fireplaces in action. Customers tell us time and again that viewing our live-burning displays helps them make confident, informed decisions.

Whether you’re looking for a modern centerpiece or a classic touch of warmth, Blaze offers a collection that blends exceptional craftsmanship, cutting-edge technology, and striking visual appeal.

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TESTIMONIALS

Customer Feedback

Overall very satified. Although it was difficult to coordinate the actual repairs due to the location of the Heatilator unit being in my vacation home. To avoid traveling twice from Southern California, because of the time gaps between diagnostics ordering and receiving parts and schedule information he repairs, I had to pre-order parts not knowing if they would fix the problem. The problem didn’t require all of the parts, but due to the age of the components I had them installed.

Craig M.

At this point in the process, I couldn’t be happier. The fireplace is in and vented. I’ll give further feedback on the unit itself but as far as the customer service I’m getting…very satisfied. Susie Fischer is a valuable asset to your company. Simply put: She’s on top of everything. She has a compete grasp of not only the product she’s selling, she knows about installation methods and requirements and can speak comfortably with my contractor. She is fantastic.

John M.

In general, the install & follow-through was great. A negative was you guys losing track of my special orders (due to move), never following up w/ updates .. essentially not keeping things alive so that the order(s) would not get lost. But at the very end, you pulled through .. was just more frustrating than it should have been.

Vlad M.

The installers were incredibly efficient and it was clear they knew exactly what needed to be done. Most impressive was how they worked as a team, and each guy was constantly moving. As a General Contractor you do not see that everyday. Additionally Cameron has been great to work with. He is very knowledgable and a great help in having my carpenters prep for the install. Thanks very much!

Mark M.

Ean is an exellent person when it comes to fireplazes for my custumers or personal he is the guy, i been using his services for few years, Blaze fireplaces customer service is exellent, on time, fair pricing, profecional intallation and great communication, thanks to you you all, specially Ean

Alonso L.

We went shopping for a gas insert and went to three other places before your store. From the start the staff was able to answer question we had and went over what to look for and the pro’s and con’s of each unit. We went back a second time with more question which they answer and add a few. Very nice to be welcome when you have question and there able to answer them without the run a round. GREAT JOB.

Don F.

More Reviews

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    About Us
    Blaze is a family-owned, Northern California’s trusted fireplace expert and provider for homeowners, builders, and designers since 1953. We pride ourselves on delivering high-quality products and services.
    Main Pages
    Get In Touch
    Burlingame Design Center & Showroom

    1675 Rollins Rd Suite F, Burlingame, CA 94010
    San Rafael Design Center & Showroom
    548 Du Bois St, San Rafael, CA 94901
    © 2025 Blaze Corporation. All Rights Reserved.